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New focus on tourism

New focus on tourism

The Ararat region could soon play host to a busier calendar of events, with Ararat Rural City’s tourism unit now taking a stronger conference and events focus. Alexandra Bruty, pictured at a circus site last week, joined Ararat Rural City late last month, taking on the leadership of council’s tourism team as conference and events coordinator. "The council had identified a need for more ongoing, strategic planning to provide clear direction for our tourism staff," Ms Bruty said. "We are starting to plan now to attract more events and conference to this region, which in turn will result in more ‘bed nights’ and other flow-on economic benefits for the regional economy." Ms Bruty, who is originally from Ballarat, worked for a major metropolitan event management company before her arrival in Ararat. She was also an employee at the Melbourne Convention and Visitors’ Bureau. Since her arrival in Ararat, Ms Bruty has entered into discussions with Tourism Victoria’s events unit which has flagged its interest in working with council for the first time to boost opportunities for more events and conferences in the Ararat and Grampians regions. "This is great news for our region," she said. "Not only does it give our tourism unit and tourism operators more focus and direction, it also opens up many more possibilities to boost the tourism industry through a greater range of events and a larger number of conferences."

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Posted on Apr 29 2009

Posted by on Apr 29 2009. Filed under Community. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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