The Weekly Advertiser

Wine boon for region

PURE GOLD: Ararat Rural City Councl Economic Development unit manager Clyde Humphries is pictured with a bottle of the Ararat Gold shiraz wine to be exported to China.

Regional winemakers are working together to produce and export a new Ararat shiraz in a deal touted as a major boon for the regional industry.
A wine cluster of up to 10 small to medium wineries and winemakers has been established to create a shiraz blend under an ‘Ararat Gold’ label for export to China.
Ararat Rural City Economic Development Unit Manager Clyde Humphries said council had been able to build on its friendship with China, including its sister city and friendship city relationships, to pave the way for the wine cluster.
“Ararat Rural City has invested a lot of time and energy into building strong relationships with China, and the wine cluster will enable us to see a return on that investment,” Mr Humphries said.
“We hope in the first 24 months, the co-operative could see export sales approaching $1-million from contacts within Ararat Rural City Council’s five Chinese city links.”
The Ararat Gold blends will be produced at facilities at North Melbourne Institute of TAFE’s Aradale site in Ararat.

Short URL: http://www.theweeklyadvertiser.com.au/?p=1319

Posted on Feb 24 2010

Posted by on Feb 24 2010. Filed under Food & Wine. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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