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‘Wild’ theme for tourism group

Parts of the Wimmera and Mallee are being promoted as the ‘wild west’ in a bid to lure tourists.
The recently formed Wimmera Mallee Regional Tourism Association showcased nature-based holiday destinations at Adelaide and Melbourne caravan and camping shows.
The association, a collaboration by the Shires of Buloke, Hindmarsh, West Wimmera and Yarriambiack, is encouraging visitors to ‘explore Victoria’s wild west’.
Chairman and Hindmarsh Shire councillor Wayne Lovett said the group was formed after discussions revealed a need for the four municipalities to promote a common style of tourism they each shared.
He said the region had been represented under the Grampians Tourism banner, however geographical differences and attractions both built and natural, varied to that of the Grampians theme.
“There are some similarities in the type of tourists and holiday makers that visit both the Grampians and our region, although most of the ones who do seek out, or are return visitors to the Wimmera Mallee are a more adventurous lot,” Cr Lovett said.
“They like to get off the beaten track, camp-out in the open and enjoy a bit of nature.”
Buloke Shire economic development officer and WMRTA member James Goldsmith said visitors often returned each year to explore more of the region.
“I think that in the past, there hasn’t been a lot of information available that promoted the broader region, with all it has to offer,” Mr Goldsmith said

  • Get the full story in the March 29, 2012 edition of The Weekly Advertiser.

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Posted on Mar 28 2012

Posted by on Mar 28 2012. Filed under News, Tourism. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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