The Weekly Advertiser

Building on strengths

The Nationals candidate for the Federal seat of Mallee Andrew Broad was spot on when he said that Australia had to ‘play to its strengths’ to rejuvenate manufacturing in the country.
Mr Broad, in a frank interview with The Weekly Advertiser, said in response to a question about the demise of Ford in Geelong, that opportunities remained, not only in Australia, but Victoria and the Mallee electorate.
Mr Broad, a board member of Australian Made, Australian Grown, agreed the loss of Ford car-making in Victoria was a disaster. But he said people had to look beyond the disappointment and consider a different direction.
“At the end of the day we have to play to our strengths and to understand that we can’t compete on a wage base with Asia,” he said.
“But, we are very good at so many other areas of manufacturing. We have an enormous amount of creativity and expertise that we’re already seeing in everything from furniture and high-grade piping to the wing tips of the Boeing 787 Dreamliner aircraft. There is a lot of opportunity if we get it right.”
Identifying international need and responding with products that require specialist knowhow without the burden of heavy labour requirements seems an obvious direction for the future of Australian manufacturing.

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Posted on May 30 2013

Posted by on May 30 2013. Filed under Opinion. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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