The Weekly Advertiser

A grape example

By DEAN LAWSON

Northern Grampians Shire Council chief executive Justine Linley made an important observation in her assessment of the growth of Halls Gap’s Grampians Grape Escape festival.

Ms Linley commented that the festival, in tapping into the region’s high standard in food and wine production, represented an extension of the Grampians’ natural attraction as a wilderness area.

It seems obvious but there is a philosophical message in this for any of us working on or contemplating ways of drawing a  statewide, national or even international audience and interest in our region.

Our region boasts considerable natural attractions. Our wilderness areas provide unique vistas, get-away opportunities and untapped potential.

Contemporary history suggests that the wide open spaces, in much of our region at least, can fall short of attracting the visitors required to seriously stimulate economic growth.

If we were to consider an appropriate expression to sum up the key ingredient to success it would be  – value adding!

 

Short URL: http://www.theweeklyadvertiser.com.au/?p=25989

Posted on Apr 29 2015

Posted by on Apr 29 2015. Filed under Opinion. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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