The Weekly Advertiser

Emmetts expands into South Australia

EXPANSION: Emmetts managing director Peter Emmett and group sales operations manager Asher Kinsman are pictured at Riverland Farm Machinery in SA. John Deere machinery dealer Emmetts has doubled its operations by acquiring SA dealership group Rosenberg Machinery Group Holdings.

EXPANSION: Emmetts managing director Peter Emmett and group sales operations manager Asher Kinsman are pictured at Riverland Farm Machinery in SA. John Deere machinery dealer Emmetts has doubled its operations by acquiring SA dealership group Rosenberg Machinery Group Holdings.

By DEAN LAWSON
A Wimmera agricultural machinery firm has declared its long-term faith in the future of regional broadacre farming by doubling its operations.
In a move underpinning confidence in the rural sector, John Deere farm machinery and equipment dealer Emmetts has confirmed it has taken control of a major South Australian dealership group.
Emmetts, which operates four dealerships across the Wimmera-Mallee, has added Rosenberg Machinery Group Holdings, RMGH, to its stable.
The move means, apart from branches at Rupanyup, Horsham, Warracknabeal and Swan Hill, Emmetts will now operate South Australian dealerships in Kadina, Murray Bridge, Parndana on Kangaroo Island, Pinnaroo, Renmark and Roseworthy. The move also means the firm has doubled its workforce from 100 to 200.
RMGH dealerships operate in key agricultural regions involved in cropping, horticulture, irrigation and grazing farm operations.
Emmetts managing director Peter Emmett said the acquisition was in line with the company’s strategic growth objective.
“Emmetts has recognised over the years that we needed to grow our dealership footprint and the opportunity with Rosenbergs is a good fit for both businesses,” he said.
“It’s not about getting big for the sake of it. Scale gives us the ability to employ and train highlyskilled people who can go on and add value to the bottom line of the farming businesses we service.”
The expansion comes despite the Wimmera-Mallee enduring a tough season, confirming significant business confidence in the farming sector’s resilience.

Get the full story in the October 28, 2015 edition of The Weekly Advertiser.
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Short URL: http://www.theweeklyadvertiser.com.au/?p=29587

Posted on Oct 28 2015

Posted by on Oct 28 2015. Filed under Agriculture, FEATURED, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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