The Weekly Advertiser, based in Horsham, the capital of the Wimmera, is delivered to homes, businesses and farms in major centres throught the region. The Weekly Advertiser concentrates on local news and issues, priding itself on the "family" feel of it's editorial columns. Local identities feature prominently in the news pages. Circulation is 23,340 (CAB). Population in prime circulation area: 60,000. Published Thursday (Free). The Weekly Advertiser circulates throughout the Wimmera and Mallee, covering areas which include Horsham, Stawell, Ararat, Dimboola, Warracknabeal, Nhill, Balmoral, Dadswells Bridge, Goroke, Halls Gap, Harrow, Marnoo, Minyip, Murtoa, Natimuk and Rupanyup.