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Sowing seeds for business growth

An opportunity to participate in a Wimmera-southern Mallee food innovation program remains open to existing and hopeful producers.

‘Seeds of Growth’, a 12-week program designed to equip participants with the skills to transform an idea into a revenue-generating business, is due to start in February.

Expressions of interest for the program close on Monday, with participating businesses finalised in December.

The Wimmera Development Association and Food Innovation Australia-led project aims to help businesses commercialise new revenue streams and adopt new technology.



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Wimmera Development Association project manager Vernetta Taylor said people would benefit from the program – regardless of their circumstance.

“Participants can be at different stages of their food production journey – that being an idea or already being a player in the industry and wanting to escalate and expand,” she said.

“Delivered virtually, the weekly workshops give participants a chance to hear from business people already working in the industry. 

“It also means people can work together and strengthen relationships with other food producers in the Wimmera-southern Mallee.

“An e-learning platform is available for participants to drive their own learning, and weekly challenges will give participants an opportunity to put their learning into practice.”

Innovation agency Beanstalk Ag is leading the program.

Participation fees are largely subsidised through Food Innovation Australia, Wimmera Development Association and Wimmera-southern Mallee councils. Participants pay a $100 fee; each place is worth about $4000.

One-on-one

Mrs Taylor said businesses identified as ready to take their idea to the next level would be offered one-on-one mentorship for 12 weeks following the initial program.

“The Wimmera-southern Mallee is very diverse and we have a lot of untapped opportunity. We want to give producers in the region the support to take their ideas and their produce to the next level and showcase what the region has to offer,” she said.

“The program will offer networking and support for those working, or wanting to work, in this area.”

She said people wanting more information could call her on 0419 114 274 or email vtaylor@wda.org.au.

The entire November 25, 2020 edition of The Weekly Advertiser is available online. READ IT HERE!

The entire November 25, 2020 edition of AgLife is available online. READ IT HERE!