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EDITORIAL: Third time is a charm...

As the saying goes, ‘Third time is a charm’ – and it is for the third time, I’ve moved to Horsham.

There’s just something about the Wimmera that keeps drawing me back. 

The first time, as a young woman establishing a journalism career, I had never even been to Horsham when I packed my life’s possessions into my Nissan Pulsar and ventured to a land unknown. 

The first year was spent learning – how to pronounce town names; what terms to use in a grains story; and about life in the Wimmera.



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I was also lucky to learn from some of the finest regional newspaper journalists and editors, and write an array of articles – from drought and the Black Saturday fire to crime and council, as well as many human interest stories.

It was not only an important step in my career, but it was a monumental time in my personal life, as Horsham was also where I met my future husband. But my career led us to move to the Bendigo Advertiser, before returning again for a second stint in Horsham.

The Wimmera always held a special place in our hearts – and the second time around was no different. We made friends for life, and enjoyed living in Horsham.

When we packed up and moved to Mildura in 2016, it was tinged with sadness. But the lure of working for the ABC and living alongside the Murray River proved too strong of a drawcard.

Since then we returned to my ‘home’ in central Victoria, with baby in tow, where I headed the local newspaper. 

Much like Horsham – newspapers keep drawing me back in.

I have left the print industry a couple of times since first joining in 2000, but have always returned.

I’ve seen so many changes in my 20-plus-year career, with the rise of digital, but despite the critics telling us print is dead – here we are: 2024 and The Weekly Advertiser is producing strong print editions, as well as embracing digital.

Part of the lure to return was the success of this masthead. It is performing far above most regional newspapers, producing more pages, supported by strong advertising and led by quality editorial through its stories, photographs and production features.

It is a pleasure to be back at ACE Radio, as editorial director of The Weekly Advertiser, and I look forward to reconnecting with the many faces I know, as well as meeting new people across the region.

The entire February 14, 2024 edition of The Weekly Advertiser is available online. READ IT HERE!