Tourism businesses across the Grampians, Wimmera and Mallee can join major online tourism listings free of charge under a new agreement.

A portion of State Government and Visit Victoria money allocated to Regional Tourism Boards to help stabilise the industry will go towards the statewide offer via Australian Tourism Data Warehouse, ATDW.

Grampians Tourism has worked closely with Visit Victoria and the government for the free-of-charge offer.

Under the arrangement, the listing of existing subscribers will be extended by 12 months and new businesses will have an opportunity to secure a 12-month listing free of charge.

Operators keen to create a new listing or improve existing details will also have access to free training in July and August.

The ATDW is a digital content distribution platform for the Australian tourism industry.

It provides Australian tourism businesses and events with increased online exposure through a single, self-managed listing that appears on many tourism platforms including visitvictoria.com, australia.com and official regional websites.

Grampians Tourism chief executive Marc Sleeman said the Visit Grampians website, visitgrampians.com.au, was the primary website for consumers interested in visiting the region.

“Our website attracts nearly 1.5-million page views a year and the operator-specific content for our website is drawn from the ATDWare” he said.

“A listing on this platform puts a business firmly in front of an engaged audience seeking travel information, so we strongly recommend businesses in the tourism industry take advantage of this offer as soon as they can.” 

Businesses keen to create an ATDW listing can email Grampians Tourism business manager Serena Eldridge at manager@grampianstourism.com.au.

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