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    Kevin O'Brien.

Kevin O'Brien is new WIM Resource’s director

By Lauren Henry

Former Horsham Rural City Council director Kevin O’Brien has been appointed WIM Resource’s new director of community and landholder relations.

Horsham Rural City Council has had a roller-coaster relationship with WIM Resource, with the current council last year suspending a Memorandum of Understanding with the mining company  – a document agreed to by the former council and chief executive – due to opposition by residents, particularly those from the agricultural industry.

WIM Resource is planning a mineral sands mine at Dooen, north of Horsham, which will extract zircon, titanium-bearing minerals, and rare earth by-products for the next 36 years. 



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WIM expects construction on the mine will start in late 2026, subject to the completion of final approvals and a financial investment decision.

WIM Resource executive team of Eddy Wu and Michael Winternitz made the announcement of Mr O’Brien’s appointment on Monday, saying he would commence employment immediately.

Mr O’Brien joins WIM Resource after being director of communities and place at council since 2020, also acting as interim chief executive on several occasions. 

At council, Mr O’Brien oversaw a broad portfolio of programs, including youth and early years services, aquatic and cultural services, building, planning, economic development, tourism and events, libraries, emergency management and environmental health. 

Mr O’Brien has developed a close understanding of the Wimmera, including social, economic, and environmental issues facing the community.

“Horsham and the Wimmera have been my home for many years, and I care deeply about the people and future of this region,” he said.

“I’m excited to join WIM at such an important time and to work closely with landholders, community members and stakeholders to ensure the Avonbank project is developed in a way that is respectful, transparent and delivers long-term benefits for the community.”

Mr O’Brien had worked at the Horsham council since 2016, after joining from Southern Grampians Shire Council.

“Kevin brings a wealth of experience and a genuine understanding of the Horsham community,” Mr Wu said. 

“He is well placed to lead our new community and landowner team as we look to bring Avonbank into construction in 2026, ensuring we coexist with the agricultural industry, and help Horsham realise the significant long-term economic opportunities Avonbank will bring.”

In responding to The Weekly Advertiser’s questions put to the council, chief executive Gail Gatt said the council would not comment on individual employment arrangements of staff.

“Horsham Rural City Council acknowledges Mr O’Brien’s resignation and thanks him for his contribution during his time with council. We wish him well in his future endeavours,” she said.

“As this relates to an individual’s employment matters, council will not be making further comment.”

Ms Gatt would not answer when Mr O’Brien resigned from the council and when his last day of employment was, or if Mr O’Brien has to adhere to any non-disclosure agreements in regards to council work associated with the proposed Avonbank mine.

“All current and former council employees are required to comply with their legal and contractual obligations,” Ms Gatt said

“Council uses a standard senior executive officer contract when engaging executives. Such a contract includes clauses pertaining to protection of confidential information and intellectual property.”

Mr O’Brien has not been at a council meeting since August, but was still employed by council in October when The Weekly Advertiser was told by council he was ‘currently on leave’.

Former Mitchell Shire Council chief executive Brett Luxford has been acting in the director of communities and place role since November.

“Interim arrangements are in place to ensure continuity of operations. Council will follow all of its standard recruitment processes for vacancies,” Ms Gatt said.

Mr O’Brien will be based at the WIM Community Information Hub at 83 Firebrace Street, Horsham, for people to drop by. Alternatively he can be contacted by emailing kobrien@wimresource.com.au to make an appointment to meet.

The entire January 21, 2026 edition of The Weekly Advertiser is available online. READ IT HERE!