The Weekly Advertiser, 3WM and MIXX FM’s ‘We Love’ campaign in Horsham on Friday was the first instalment of the annual promotion.
One-day sales campaigns will visit four more regional towns across the next couple of months, with Ararat next in line for a shopping spree on July 26.
The Weekly Advertiser sales manager Mark Sulic said the We Love campaigns provided Wimmera, Grampians and Mallee shoppers the opportunity to take advantage of great offers on the day, while supporting regional businesses.
“We Love is a fun day out for consumers and businesses that helps generate foot traffic in our communities and promotes the local shopping experience,” he said.
“Regional shoppers have an important role when it comes to the success of their community.